Abstract: Raspberry beetle adults are attracted to flowers of their hosts primarily by colour and odour (floral volatiles). SCRI scientists have investigated this chemical ecology interaction for several years, using a multi-disciplinary approach involving phytochemistry, insect behaviour, and GC-EAG electrophysiology. We will present a historical overview, explaining how these techniques have allowed us to identify the key flower attractants from a complex mixture of volatiles emitted by raspberry flowers. We will then go on to explain how recent (EU-CRAFT, Horticulture Development Council) and current (Defra HortLINK) work has progressed the optimization of raspberry beetle traps for U.K. growers needing IPM solutions due to demands for zero pesticide residue levels on fruit. We will explain how we are developing and testing slow release lures and different trap designs, together with collaborators at East Malling Research, Natural Resources Institute, AgriSense Ltd and also with Norwegian scientists, testing prototype traps on organic soft fruit farms.